The first magazine that brings together all the women’s pre-collections from the best international brands!
Twice a year fashion designers produce and present to the most important buyers a complete pre-collection so called because it comes out earlier than the official collection. Fresh, quick and packed with interesting insights, the pre-collection contains all the ideas the designer will be building on for that season’s collection, but above all it reflects what will actually be retailed.
This magazine presents to the public what previously only a select group of buyers were able to see at brand showrooms. Large format, premium quality photos, enlargements of key pieces and an introduction on the trends and colours of each brand make previous an extremely useful work tool for designers and creatives, but even more so for buyers on the lookout for the first tips for the season.
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